People might think the rule of typefaces does not matter since they pick a font by looking or feeling. A good font has a profound meaning that involves aesthetic consideration, readability, and legibility of printing.

 

The emotion of fonts sounds like one abstract concept, how can we explain the visual information of the font? Does the font convey its attitude or spirit to the audience? Does the font affect the reader's feelings or emotions?

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This website is a platform to showcase the results of the research for your reference. By using emotion theory (happiness, sadness, fear, anger, etc.) as an emotion wheel to classify fonts for non-designers better understand how a font can affect readers' emotions.